How to Handle Objections in the Sales Process

Oct 21, 2022

As a CEO and the leader of your company, sometimes you have to be the tough guy and handle objections. And we all know this is not always an easy task to do – especially if you’re introducing new structures, sharing a new vision, or integrating a new culture. But it is possible to handle these objections much like when handling objections from prospects. Tune in to this week’s episode and find out. Also, stay until the very end, because we have a very special and bittersweet announcement to make.

This Cast Covers: 

  • The positives and negatives of living on a farm (03:11)
  • Lessons from college football that extend into the world of life and leadership  (04:50)
  • Laying the foundation for success sometimes means doing some of the nasty weedings (06:16)
  • A test of good leadership is when you can still rally the troops behind you to believe in you staying the course when things are going poorly (10:59)
  • Why and how Joey is crushing TikTok and Twitter (11:38)
  • The video that got the best traction and also the most haters: the 95% rule (14:06)
  • How to preserve fun and space when you’re scaling (18:05)
  • A weekly structure Joey created to find that fun and space (19:12)
  • The biggest difference between being a CEO flirting with it and being an entrepreneur (20:13)
  • How to approach an objection in the sales process and the most common objections people have (23:15)
  • The revenue formula that can help you decide on when and how to raise your pricing (29:38)
  • What are some of the biggest gaps that Joey notices both in and outside of the agency space? (31:32)
  • Why it’s really easy to focus on the things that are going wrong and not on where we can improve (36:35)
  • One thing agencies lack but internet marketing, training, coaching, consulting, and businesses are really good at (37:01)
  • How do you know whether or not it’s worth trying to reactivate your lead generation list? (38:30)
  • Using disqualifier criteria to whittle down your unqualified leads (42:21)
  • A special announcement regarding this podcast (44:08)

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