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SOTR: They Don’t Stay Because of You, They Stay Because of the Relationship
Corey Morris is the Chief Strategy Officer of Voltage, a digital marketing agency based in Kansas City. Voltage partners with clients to create award-winning strategies focused on design, development, search engine optimization, paid search, and marketing...
How Training Your Mind Can be the Quickest Way to Scale Your Digital Agency featuring Austin Schneider of Brandtegic
Austin Schneider is the Founder & CEO of Brandtegic, a collaborative digital marketing company that helps its clients look as good as they are by carefully designed strategies to elevate their brand. They specialize in brand management, consulting, creative, paid...
SOTR: The Secret to Selling Real High-Ticket Shit
Alex is a successful entrepreneur, marketer, and president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide. He counsels...
How To Create $100M Offers People Feel Stupid Saying No To featuring Alex Hormozi
https://youtu.be/a3nA-mu1iL8 Alex Hormozi is an entrepreneur, investor, and philanthropist. Alex and his wife Leila are exemplars of early success. At the age of 30, their portfolio of companies—which is made up of SAAS, e-commerce, and training as well as traditional...
How To Create $100M Offers People Feel Stupid Saying No To featuring Alex Hormozi
https://youtu.be/a3nA-mu1iL8 Subscribe on Youtube Alex Hormozi is an entrepreneur, investor, and philanthropist. Alex and his wife Leila are exemplars of early success. At the age of 30, their portfolio of companies—which is made up of SAAS, e-commerce, and training...
SOTR: How to Not Do Shitty Roleplays
In today’s episode, we talk about the differences between sales leadership roles, sales managers, and sales coaches, what assets you should be looking at as a sales manager, and what to do when your sales rep or team hits a slump. We also talk about why roleplaying is...
How Embracing a Niche Can Help You Find Opportunities in the Rough featuring Joe Sullivan of Gorilla 76
Joe Sullivan is the co-founder of Gorilla 76, an industrial marketing agency based in St. Louis, Missouri that helps mid-sized B2B manufacturers identify, attract, engage and drive sales opportunities with customers. The company uses a combination of positioning,...
SOTR: Your “F*ck You” Attitude is Your Competitive Edge
A lot of what makes up the agency space right now are overly corporate, super buttoned-up, and overly professional because they think that’s how to play the game. Brian Cross took a different approach to build his personal brand and Elasticity’s brand, and we’re gonna...
How to Sell Your Digital Agency Without Losing Your Shirt featuring Todd Taskey of Potomac Business Capital
Todd Taskey is an M&A Advisor for CEOs and Entrepreneurs at Potomac Business Capital. For over 20 years, he has been an entrepreneur, business owner, investment banker, and business finance advisor. As well as offering M&A advice and investment banking...
SOTR: Stop Asking Your Sales Reps to Do All the Grunt Work
Most agency owners hire a sales rep without going through any process and telling them to just go do everything. Furthermore, on top of them being highly inefficient and ineffective, you are also asking them to perform non-revenue generating tasks without setting them...
Scaling Your Brand in the Gaming, Esports and Streaming Space featuring Johnny Ward of Damage
Johnny Ward is the CEO and co-founder of Damage - The Esports Agency, a creative marketing agency that focuses on assisting brands in navigating the gaming, eSports, and streaming space. His goal was to show business owners this elevated, creative, and content...
SOTR: How to Break Up With Your Prospects and What to Do When They Ghost You
In this episode, we talk about one of the favorite things we do for other agencies - finding the low-hanging fruits, organizing their CRM, and helping them increase win rate (how many people in your pipeline do you close, and what is that ratio?). Plus, we go deep on...
How to Effectively Manage the Chaos of Agency Life featuring Gray MacKenzie of ZenPilot
Gray MacKenzie is the CEO and founder of ZenPilot, which is an agency training business that gives digital agency teams the structure they need to grow quickly and sustainably. As they grew their agency (GuavaBox), they helped other agency owners accelerate their...
SOTR: Finding Your Own Blue Ocean in a Red Ocean of Digital Marketing Agencies
Today's market is saturated more than ever with marketing agencies of all sizes. As a result, there is a really high chance of the commoditization of services. And if you do not know how to differentiate yourself from every other agency out there, unfortunately,...
How to Embrace Controversy and Wipe Out Your Digital Agency Competition featuring Shane Hunter, The Abrasive Entrepreneur
Shane Hunter is the Abrasive Entrepreneur. He is a marketing strategist that teaches folks how to define their brand, advertise, market, writes copy, build an email list & online following, and how to convert that list & following into a recurring 5-6 figure...
SOTR: Talking Dirty: Sales Scripts, Sales Process, and Setting Up Your Sales Reps for Success
If you’ve always wanted to know how a sales agency founder and CEO compensates and incentivizes his salespeople, then this episode is for you. Get to know Joey’s thoughts on commissions, incentives, compensation, why he thinks bonuses should be given in private, and...
Why Passion is the Ultimate Driver for Your Digital Agency's Long-term Success featuring Cory Botti of Lockhern Digital
Cory Botti is the founder and CEO of Lockhern Digital, a digital media agency specializing in Google & Bing Ads management, Google shopping, remarketing, YouTube, Facebook, Instagram, and Amazon Search. Having earned a Masters degree in Entrepreneurship from...
SOTR: Why Hiring a Sales Unicorn Ninja Will Only Break Your Heart
In this episode, we discuss how to hire for the right sales leadership roles, how to build out your sales operation from scratch, tools we use in our own sales engagement and outbound outreach, and Joey’s thoughts on list buying. What’s in Joey’s glass: Willett Family...
How to Bounce Back as a Thriving Digital Agency in the Wake of a Pandemic featuring Alex Membrillo of Cardinal Digital
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location companies. Their services include search engine optimization, pay-per-click advertising, Facebook Ads, web design, and more to increase leads, conversions, and...
SOTR: Unleash Sales Success with the Agency Founder “Power Hour”
In this episode, we discuss overcoming the feeling that you suck at sales, the greatest mistakes agencies commit when hiring salespeople and sales teams, and even Joey's big sales fail! We also cover why he favors younger-experienced salespeople and those that don't...
How to Crush Client Churn and Streamline Delivery for Digital Agency featuring Shaun Clark of HighLevel
Shaun Clark is the CEO and co-founder of HighLevel, a full suite platform for agencies. They bring all the tools an agency needs such as a CRM, funnel builder, marketing automation, content delivery, calendar, membership platform, etc., into one place, as well as...
SOTR: Trading Hours for Dollars is a Terrible Way to Grow Your Agency, Switch to Value-Based Pricing Instead
We're back with another exciting episode of the Sales on the Rocks segment with me and JJ Russell, my Senior Client Advisor over at Sales Driven Agency. Today, we talked about value-based pricing, communicating your value effectively, and why you should never, ever,...
Productizing, Raising Prices and Charging What You’re Truly Worth as a Badass Digital Marketing Agency CEO featuring Marty McDonald of Bad Rhino
Marty McDonald is the co-founder and CEO of Bad Rhino Inc, an award-winning, full-service social media marketing and digital agency based in West Chester, Pennsylvania. Among Bad Rhino's clients are specialty food companies, craft beer manufacturers, restaurants, golf...
SOTR: Casting Nets or Fishing with Spears? Off the Cuff Sales Discussions with Joey and JJ
In this episode, we look back on how JJ and I first met, how he became my Client Advisor for my company, Sales Driven Agency, addressing common sales objections, account-based selling, founder-based selling, and the Trust Transaction Ladder. Whether you're the CEO or...
Scaling Up Without Burning Out — Handling Explosive Growth in Your Digital Agency featuring Brian Onorio of Walk West
Brian Onorio is the Founder and CTO of the full-service digital-first marketing agency Walk West, based in Raleigh, NC. He founded the privately-owned company in 2007 and today, the company specializes in research discovery, web design and development, social...
How Strategic Alliances Can Skyrocket Your Digital Agency’s Growth featuring Chris Dreyer of Rankings.io
Chris Dreyer is the Founder and CEO of Rankings.io, a digital marketing agency focused on SEO (search engine optimization) and helping elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. As a personal...
Scaling your Agency through Outsourcing and Delegating featuring Robert Nickell of Rocket Station
Robert Nickell is the Founder and CEO of Rocket Station, the leading provider of outsourced staffing and process management for the Business Process Outsourcing (BPO) industry. Operating in Dallas Ft Worth since 2013, Rocket Station helps small to mid-sized businesses...
Merger and Acquisition Traps Your Digital Agency Must Avoid featuring Justin Christianson of Conversion Fanatics
Justin Christianson is the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies improve their results. They focus on delivering top and bottom-line performance for leading e-commerce...
Driving Long-Term Agency Growth by Setting Goals featuring Kevin Planovsky of Vert Digital
Kevin is the co-founder and Principal, Account Strategy at Vert Digital, an award-winning, full-service digital marketing agency based in Atlanta Georgia. They specialize in paid media, website design & development, social strategy, & email marketing. In...
Generating Predictable Revenue for Your Digital Agency through SEO and Link Building featuring Travis Bliffen of Stellar SEO
Travis Bliffen founded Stellar SEO, a US search marketing agency based in Franklin, Tennessee specializing in link building and inbound for competitive niche markets. He has spent several years working in the field of online marketing and has a strong background in...
Becoming the Fearless Leader Your Digital Agency Needs featuring Mel Carson of Delightful Communications
Mel Carson is the CEO and founder of Delightful Communications, an award-winning B2B Technology Marketing Agency based in Seattle and London. It specializes in Video Production, Content Marketing, Public Relations, Advertising, Search Engine Optimization, Social Media...
The Greatest Investment You Can Make in Your Digital Agency featuring Jacques Spitzer of Raindrop
My guest today is Jacques Spitzer, CEO and Founder of the San Diego-based full-service branding and advertising firm Raindrop. Over the past decade, Raindrop has helped more than six direct-to-consumer brands grow by millions in just months and are responsible...
Building an $11 Million Agency Through Emotions, Dreams and Realities featuring Brantley Payne of un/common
Brantley Payne is Partner and Executive Creative Director at Sacramento creative agency, un/common. He started his career as a graphic designer in the early 90s and was hired as a junior art director of the former Glass Agency under the mentorship of Bob...
Empowering your Team to Turbocharge Your Agency’s Growth featuring Steve Wiideman of Wiideman Consulting Group
Steve Wiideman is the CEO and President of Wiideman Consulting Group based in the Greater Los Angeles area, specializing in inbound marketing strategy for multi-location and franchise brands and provides innovative solutions for search engine optimization...
Driving Digital Agency Growth Through SEO and Acquisitions featuring Casey Meraz
Casey Meraz is the founder of Juris Digital, which offers full-service law firm marketing, including web design and development, search engine optimization, and content marketing. Over the years he has assisted hundreds of law firms in increasing their case...
Scaling Your Digital Agency with SOPs and Sales Playbooks featuring Will Perry
Will Perry is the CEO and CMO of Orlando-based Reason Agency, a direct response ad agency focusing on apparel brands, health and wellness, and healthy food spaces within e-commerce. They help scale up growth-stage ready brands drive significant revenue through paid...
Growing your Agency Responsibly Through Partnerships and Client Retention featuring McCain Kennedy
My guest today is McCain Kennedy, founder and owner of Set Fire Creative, a digital marketing agency based in Orem, Utah. Set Fire Creative works with small to midsize businesses and specializes in marketing funnels including social media management, paid social...
Treating Your Agency Like Your Most Important Client featuring Robb Fahrion
My guest today is Robb Fahrion, co-founder and partner of Flying V Group, a digital marketing and strategy agency based in Orange County, California. Flying V takes a comprehensive approach to creating digital marketing strategies for their clients by providing...
How to Keep Your Agency's Best Clients featuring Corey Morris
In this episode, I interview Corey Morris, Chief Strategy Officer of Voltage, a digital marketing agency based in Kansas City. Voltage partners with clients to create award-winning strategies focused on design, development, search engine optimization, paid search, and...
Building a Thriving Agency Through Massive Adversity featuring Jon Franko
My guest today on the show is Jon Franko, co-founder and partner at Gorilla 76, an industrial marketing agency based in St. Louis, Missouri. From being a 6th grader who wanted to play professional basketball, Jon went on to attend the Journalism School of the...
Building a World Class Agency Team with the Profit-Sharing Model featuring Mike Belasco
In this episode, I interview Mike Belasco, the President and CEO of Inflow, a Denver-based eCommerce marketing agency. Inflow provides cutting-edge eCommerce inbound marketing and search engine optimization services including conversion optimization and paid search...
Scaling a Boutique Agency to 7-Figures featuring Will Haire of Bellavix
Will Haire is the successful co-founder and CEO of BellaVix which is a full-service Amazon Agency that helps brands grow their business by offering different levels of support depending on the client’s needs. Coming from a family of veterans, Will enlisted...