As a CEO and the leader of your company, sometimes you have to be the tough guy and handle objections. And we all know this is not always an easy task to do – especially if you’re introducing new structures, sharing a new vision, or integrating a new culture. But it...

There are a lot of great tools that salespeople can implement in order to close more deals, but one great tool is framing. Framing is a technique that salespeople use in order to make the sales process easier for their reps. When you frame a sales conversation, you're...

When you sell a productized service, it can sometimes be difficult to figure out how to effectively communicate the story behind it. It's tempting to tailor your messaging to the strengths of your offer, but doing so risks alienating both your outbound and inbound...

One thing’s for certain in this business: If you're scaling your agency to success, there are going to be a lot of tough moments. It starts with the lack of resources and staffing, but it doesn’t end there. Scaling an agency is hard on so many levels, from dealing...

At Sales Driven Agency, we coach your salespeople to sell, but one of the most valuable things for coaching is shadowing a sales trainer, the previous salesperson, and sometimes you as the founder. Now we know you didn’t start your agency with a background in selling...

In this podcast, Joey and JJ make a case for questioning everything, consistency, measuring sales-related activities, and how to turn a gatekeeper on a cold call into an advocate for you. Also, what makes an effective sales manager? This might be helpful if you, as a...

Got an offer that just isn't converting as well as you'd like? You know that it's missing something but can't figure out what it is? In this episode, Joey breaks down his process of crafting solid offers, how to build out your sales campaigns whether that’s through...

Pricing is all about value. The more you give, the more you win. This is a very simple concept, yet it is not as easy as it sounds. In today's digital age, it can be easy to fall into the trap of trying to be everything to everybody. It's important to remember that by...

Sit back, unwind, and grab your favorite liquor while you listen to another unscripted, unfiltered, no-BS conversation about agency ownership, life, and agency sales. In this episode, we specifically talk about why owning your shit is our number one core value, how to...

Serving you unscripted conversations, Joey and JJ are back on Sales on The Rocks to tackle becoming effective leaders in sales from being good to an elite and world-dominating salesperson. In this episode, we will also gain insights about hiring candidates and setting...

Jacques Spitzer is the CEO and Founder of the San Diego-based full-service branding and advertising firm Raindrop. Over the past decade, Raindrop has helped more than six direct-to-consumer brands grow by millions in just months and are responsible for creating the...

Joey and JJ are on track again in their unfiltered conversation in this week’s episode of Sales On The Rocks. Tune in as they discuss the balancing of optimization for conversion and overdeliver in the sales process. Joey unravels his secrets of becoming world-class...

Jason Smith owns an agency called Spotlight Social Media Consulting, a Facebook and Instagram ads agency helping brands and businesses 10X their growth and scale through a winning ads formula. Prior to that, Smith worked as a Los Angeles police officer for 13...

In this episode of the Sales On the Rocks, Joey does the Cold Call Role Play with co-host JJ. You’ll learn the first thing to do when making a cold call and also gain insights about how to work while having a chill lifestyle apart from knowing how to become an...

Samir ElKamouny is the Founder and CEO of Fetch & Funnel, a growth marketing agency purpose-built to connect growing brands with their ideal customers. They specialize in customer acquisition via influence marketing, growth hacking, digital marketing, sales...

In this new episode of Sales on The Rocks, we will tackle recession, how to address it, how people should act towards it, the value of tact in winning deals in the sales pipeline, and discover the secret behind taking ownership through sales training. Moreover, we...

CrowdSouth is a digital marketing agency that specializes in social media, search engine marketing, and web design. They serve clients from California to South Florida, and their office is in Kentucky. The name CrowdSouth was born from their passion for helping...

Joey and JJ are back at it again with a #nofilter discussion with booze on the rocks to cap off the week! They discuss and touch on topics ranging from strategizing, the most effective ways to model scaling your team, tips on stability, backtracking the 90-5-5...

Justin Rowe is the Founder and CMO of Impactable, a B2B LinkedIn Ads Agency. Justin became the #1 Linkedin expert on the world’s largest RFP site and officially launched LinkNLearn which would eventually become Impactable. LinkNLearn exploded into a full-blown agency...

The pandemic brought about the beauty of working from home. How it could be more convenient, money-saving, and more familial bonding as some of the pros of the digital workspace setup. In this episode, we talk about one of its cons, on the other hand, namely the loss...

Today's episode is going to be more of a ramble than an interview, but I think you'll find it just as insightful and helpful. Today's topic: the Recession. If you've been listening to the show for a while now, you know that I don't shy away from controversial topics...

Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation company and business growth agency. For the last 12 years, they have offered multi-channel marketing solutions to small and medium-sized businesses that are looking to grow through...

Skyler Reeves is the Founder and CEO of Ardent Growth out of Murray, Kentucky. They are a company that helps B2B SaaS companies get more value from their content by blending qualitative customer insights with their proprietary content prioritization algorithm. Skyler...

As an owner, CEO, or founder of your agency you want to make sure that you are hiring, training, and compensating your sales reps well. Hiring an SDR manager to handle multiple SDRs might be a good way to achieve this. But what should you be expecting in both roles to...

Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency out in Minnesota specializing in Amazon advertising. Ad Advance has been helping e-commerce brands advertise on Amazon since 2017 and offers full-service PPC and DSP management...

Are you still having trouble getting out of sales and letting your sales reps take the lead? Well, hopefully, this episode helps! Joey shares the exact framework he uses to build out your scripting process for the SDRs in Sales Driven Agency. Not just that, but he...

Your agency is growing, and you're seeing more and more clients coming through the door. But as your agency expands and brings on more projects, it's important to stay focused on your finances. While it may seem like a good thing that you're bringing in more projects...

If you’re serious about winning, then you have to have an extreme ownership mindset – not only for yourself but for your team as well. That means accepting responsibility for your failures and mistakes – something most people aren't willing to do but can make all the...

Joe Lashinger is the Founding Partner at Think it First, a digital strategy, design, and technology team based in Philadelphia, Pennsylvania. He has about 20+ years of executive-level experience in all aspects of sales and marketing. Over the years, he’s had the...

Ryan Stewart is a well-known marketing expert and serial entrepreneur. He has developed a process to help owners scale their businesses in the online ecosystem by allowing them to step back after realizing the company’s potential. He has more than ten years of...

Anson Sowby co-founded Battery, a three-time Ad Agency of the Year awardee which they dub as “the answer to what they felt the video game industry needed”.   Anson Sowby shares hot takes on a number of topics ranging from the effects of culture and the pandemic to the...

Setting goals may be overwhelming especially when some may seem very hard to attain. Joey Gilkey and JJ Russell discuss points varying from how to determine reasonable and unreasonable goals to anything in between, over a glass of some well-earned fine booze. What’s...

Amanda Dixon’s M&A company aims to help entrepreneurs in this “tired industry” buy or sell their businesses. In this episode, Joey and Amanda talk dive deep into the M&A process and touch on topics such as determining the common reasons why agency owners...

So many agency owners try to be everything to everyone, making it difficult for these same owners to understand their path to profitability. But as you're aware, they don't have the right sales operation in place or even the right resources to know how to increase...

Every great pastry is made from a recipe. Here’s Chris Carr’s own marketing recipe to success. Learn more about his flow chart called the gap assessment in this episode! Chris founded Farotech at age 23 where it is now an award-winning marketing strategy agency...

Another exciting Sales on the Rocks episode for all of you! We talk about topics ranging from current events to tips and thoughts on advocacies, ad dependencies, newsletters, performance evaluation, company acquiring, and more! What’s in Joey’s glass: E. H. Taylor,...

Brandon Amoroso is a Gen Z entrepreneur and CEO who founded ElectrIQ Marketing, helping e-commerce brands improve retention and increase LTV with thoughtfully tailored lifecycle strategies, email/SMS marketing, and web design and development. He is a DTC leader who...

When we asked CEOs, agency owners, founders, and executives if they had a  follow-up system for proposals that fall through the cracks, you’d be shocked by most of them who answered none. All most of them do is send one follow-up email and that’s it. There's nothing...

Kevin Miller is the CEO and co-founder of GR0, a digital marketing agency specializing in CEO and focusing on helping brands to rank number 1 in search where they cater mostly to DTC e-commerce brands. He has helped scale the best D2C & technology companies with...

As a founder, you're probably thinking about your exit at some point in the future. Most of the founders and owners we've talked to have been actively seeking to sell their businesses within the next decade—and as you might imagine, many of them find it difficult to...

Nick Stagge is the Founder and CEO of The Grounded Company, a company that specializes in designing content that converts — emails, ads, websites, gifs, video, and more. Before creating his myriad of companies, Nick has worked with a number of notable brands including...

If you're like most of the guests we've interviewed on this podcast, then you are constantly trying to improve your agency. Whether that's figuring out your pricing, building out your sales operation, or getting your agency to the next level, it can be tough. Luckily,...

Jack Paxton is the co-founder of Top Growth Marketing (TGM), an agency that specializes in customer acquisition through paid ads such as SEM, social, display, shopping, and innovative digital marketing strategies. Alongside TGM, Jack has co-founded two other companies...

In this episode of Sales on the Rocks, we talk about buying an agency that's bigger than ours, and Joey’s experience of merging his brand with theirs. Joey also shares his thoughts on agencies working with purpose-driven companies and how that can be a hindrance to...

Ian Martins is the Managing Partner at Bell Curve, a creative growth agency that works at the intersection of brand and performance. He is a veteran in the agency field who has worked with a number of huge brands such as Proctor and Gamble, Microsoft, Segment, and...

In this episode of Sales on the Rocks, we talk about how to run diagnostics on your sales data, why the Great Reset theory most economists are talking about is worth looking into, and how having a foot in the door offer can make all the difference when selling to...

Joe Pulizzi is the founder of The Tilt and the Content Marketing Institute, is a seasoned content entrepreneur for more than 20 years. From coaching the ever-reliable marketers to evolving for the modern days’ demands with the influencer age, he founded The Tilt. The...

We go back to the basics for a detailed rundown on how aspiring agency owners or agency owners, in general, could learn or improve. Ranging from topics like how to garner the best results whether in sales and internal processes– even up to the hosts’ stances on...

Influencers, who are dominating social media, are like celebrities where they may have handlers and agencies managing them. When these companies tend to become more number-focused, what they might be leaving out is giving the freedom to these artists to be more...

Chris Dreyer is the Founder and CEO of Rankings.io, a digital marketing agency focused on SEO (search engine optimization) and helping elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. As a personal...

Colin McGuire is the CEO of Boomn, a leader in eCommerce, building and growing direct-to-consumer (DTC) eCommerce companies through acquisition and strategic partnerships. Colin leads a team of 30 building and growing eCommerce businesses. He has also been featured in...

Being a business owner or sales leader requires you to always make the right decisions - whether big or small. When you find yourself being cornered by so many questions, when you’re confronted about exclusivity, when you’ve got inaccurate data, or when your...

Darren Magarro is the President and Founder of DSM Group, a full-service digital marketing, advertising, and public relations agency based in Northern NJ. He founded DSM Group in 2007 in order to create a full-service marketing agency that puts clients first. He was...

If there’s one area of business that most founders are great at, it’s saying what they want. But the reality is that most agencies are dumbfounded because they can’t fill their pipeline with new leads and deals. They may say they have a sales operation, but their...

Taylor Welch is a real estate investor & business consultant. His companies have serviced over 50,000 individual small businesses in the last 5 years. He is known for Traffic and Funnels, Levels of Wealth, and Wealthcap Holdings. He is a dynamic & energetic...

Michael Scott Cohen is the co-founder of Harper and Scott Inc. that specializes in the custom design and production and fulfillment of branded merchandise and promotional items. Michael with his friend, Jon Alagem founded Harper and Scott to be a more creative,...

In this Sales on the Rocks episode, we discuss SDR comp models, how to handle the ‘not enough case studies and experience’ objection, pros and cons of building a personal brand versus a company brand, when to get out of sales, and the one question to ask yourself if...

Scott Anderson is the founder and CEO of DoubleDare, a company that offers coaching programs for agency owners or business leaders who dream to achieve next-level success. Scott has about more than 30 years of experience where he owned and ran eight businesses,...

Have you heard of doomer optimism? We barely touch the surface of this topic on this episode, but we go deep into sales psychology – leveraging emotions, the law of reciprocity, giving away value for free, and building trust with your prospects to view you as an...

Spence Hackney is the president of Proclaim Interactive, an interactive think out of the box full-service digital marketing agency providing website design, mobile app development, and search engine optimization.  Established in Wilmington, North Carolina in...

In this podcast, we are joined all the way from Dallas, Texas by co-founders of Valynt Digital and the co-hosts of The Digital Dive Podcast, Dan Spottsville and Chris Mathew. We talk about cryptos, NFTs, metaverse, marketing, and inbound sales in the agency space. Dan...

Erik Huberman is the founder and CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's...

Tyler Sickmeyer is the Founder of Fidelitas Development, a full-service marketing, advertising, and public relations agency that helps clients build brand loyalty through intentional storytelling. They serve a variety of clients in the retail, direct to consumer,...

Dreaming big will never equate to doing big. You might have started the year full of dreams and visions you want to achieve for yourself and your business, but that’ll take you nowhere if you could not fulfill the actions required. Consequently, you wouldn’t be able...

Ben LeDonni is the CEO of Creative MMS, a digital marketing agency based in Greater Philadelphia, that describes itself as no less than creative, analytical, and strategic. The agency was founded over fifteen years ago to create and deliver the best-performing B2B...

In this episode, you’ll learn how to sell more by focusing less on your or your prospects’ emotions and more on providing value for them. Find out what makes a great SDR, closer, or sales leader, and why you shouldn’t base your identity on outcomes or things that are...

Neil Bedwell is a founding partner of LOCAL, a Change Marketing agency located in Atlanta, Georgia that creates people-first communication programs for some of the world's best companies, such as Coca-Cola, Google, and Procter & Gamble. Prior to launching LOCAL,...

Today’s sales teams operate in an incredibly competitive environment. If you’re a founder-based seller and looking to transition into hiring sales leaders, it’s your job to provide guidance and support so that your sales teams can best serve your clients and reach...

Joe McFerrin is the CEO of IWD Agency, a full-service e-commerce agency specializing in building & optimizing amazing eCommerce brands on Adobe Commerce (Magento), Shopify, Woocommerce & Bigcommerce. After spending a number of years growing in Baton Rouge, Joe...

Having difficulties coming up with some decisions that may or may not be critical in your leadership as an agency/business owner? Are you not that content with how your business is going? You probably have some reflection to do. As 2022 is fast approaching, it is the...

Andrew Morgans is the founder and CEO of Marknology, a full-service Amazon Brand Accelerator with a proven selling system for launching products on all e-commerce platforms with remarkable results. They have worked with over 300 global brands and managed sales of over...

Sales DNA – you either have it or you don’t. Is this really the case? Or are there other factors you can consider when hiring a salesperson? In this episode, we talk about sales rep DNA, why we always prefer attitude over aptitude, our lessons and experiences in the...

Dan Spottsville is the CEO and Co-Founder of Valynt Digital. He's been running digital campaigns for 12 years and by many is considered a "go-to person" when it comes to raising capital using digital marketing for Reg A, Reg D, and Reg CF offerings. Recently, he...

Do you want to stay ahead of the game in a down economy? We know how hard it is to keep up with everything that’s going on. That’s why in this episode, we talk about the three things you need to do to keep yourself and your business afloat even when things are about...

Scott Scully is the CEO of Abstrakt Marketing Group, a B2B lead generation company and business growth agency based in St. Louis, Missouri. For the last 12 years, they have been helping small to medium-sized businesses grow through outbound lead generation, marketing...

In this episode, we talk about why you are making the mistake of focusing on content marketing before focusing on sales. While it’s a really worthwhile strategy to invest in, we recommend that you do not make it your main focus and prioritize sales instead. We also...

Shama Hyder is the award-winning CEO of Zen Media – a global marketing and digital PR firm which helps both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then...

Have you ever had a sales conversation where it feels like your prospect is just not buying what you're selling? If so, then you’re probably not giving them enough chances to say yes to you. In this episode of Sales on the Rocks, we’re gonna help you change that so...

Chris Shreeve is the Co-Founder and VP of Business Development at PrograMetrix, a data-driven programmatic agency that helps brands and agencies improve their programmatic strategy and execution through advanced technology and unrivaled service to increase digital...

Over here at the Sales on the Rocks podcast, we would argue with anyone that sales is the most important part of your business and it should be treated as such. We know that you can’t afford to spend hours and hours every day trying to figure out what content to post...

Cameron Gawley is the Co-Founder and CEO of BuzzShift, a digital growth agency for early-stage startups and industry-leading brands such as USAA, Verizon, Neighborhood Goods, Four Corners Brewing Co., Mooala, Everlane, Jack Black Skincare, and Twilio. BuzzShift works...

If you’ve been following the Sales on the Rocks episodes for quite a while, you know we always preach about the main things –  building out a sales operation for your agency that functions like a well-oiled machine, and how to sell shit like a pro to anyone...

Marcel Petitpas is the CEO and founder of Parakeeto, a consulting and technology firm dedicated exclusively to helping agencies answer important questions without wasting time on spreadsheets. They specialize in helping digital marketing creative agencies improve...

In this episode, we answer questions such as what’s the best thought leadership B2B platform to be in right now, how can content marketing drive organic leads, how to 10x your revenue in addition to your inbound efforts, what to do if you’re just really bad at sales,...

Jeff Knauss is the Co-Founder of Digital Hyve, a full-service digital marketing agency that connects brands and their message to targeted audiences online to produce meaningful results for our clients. He is a serial entrepreneur and angel investor, and a member of...

Think you’re ready to blow up your revenue and scale your sales team but can’t figure out what’s standing in the way? This Sales on the Rocks episode might help you as we break down the process of setting high-level revenue targets so you know exactly what that looks...

Tim Warren is the CEO of Helium SEO, a Cincinnati-based SEO & marketing agency that helps brands thrive in the digital age. In 2016 he sold his first company SEO exposed and has 8 years of experience in SEO and has worked to improve the online marketing strategies...

In this episode, we talk about what it’s like checking items off from your goals list, transitioning from employment to becoming a CEO, and good ol’ sales. Sales topics consist of selling multiple services, doing demos, serving a particular niche, and most...

Mark DeVito is the President and Partner at Beyond Definition, formerly Bates Creative, a boutique brand experience agency on a mission to positively impact the world. Having led brand-centric campaigns and developed creative content strategies for over 20 years, he...

If you’re selling a high-ticket service facing a lot of objections in every sales conversation, then you’re in the right place. Most founder-based sellers and salespeople admit they charge too little or struggle with justifying their prices. We get it. It's hard to...

Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. He is also the founder of BRANDING FOR THE PEOPLE, and since 2011, his agency has delivered Fortune 500-level branding to...

Ryan Redding is the Owner of DP Marketing Services, a digital marketing firm for HVAC, plumbers, and other home service industries. Ryan is also the Owner of Hippie Cow, LLC, a web design and SEO agency for small businesses. Ryan has an MBA from Northeastern State...

Scott Harkey is President and Chief Revenue Officer of OH Partners, one of the nation’s fastest-growing independent advertising agencies. OH Partners has experienced tremendous growth over the past three years adding clients including Armor All Brands, Wynn Resorts,...

We don’t wanna give anything away too early, but this might have been one of our best SOTR episodes to date. Why? We give you the lowdown on how to finally be free of lead disease, take advantage of your lowest hanging fruits so you can start making more money, and...

Andrew Clark is a founder and Chief Strategist of Humanaut, a brand production studio based out of Chattanooga, Tennessee that works with both startups and established brands to get good things inside people's brains. They help innovative brands who make things that...

In this episode, we talk about the more creative, out-of-the-box ways of getting our prospects’ attention, optimizing the inbound sales process, how to practice future pacing with your prospects, and how to leverage LinkedIn to drive actual leads and start actual...

Alex Sheridan is the founder of Impaxs, who helps companies, entrepreneurs, business owners capitalize opportunities on Linkedin, help generate real revenue business through Linkedin content, utilizing social selling, Sales Navigator, and creative video editing...

In this episode, we talk about the duration of sales cycles, how to scale your sales team, where to invest your money when you’re scaling whether on inbound or outbound, and how to handle difficult and oftentimes frustrating conversations with customer service people....

Adam Weiler is the CEO and founder of Sunken Stone, a performance-based Amazon marketing agency in San Diego, California. Since opening their doors in 2017, Sunken Stone has helped more than 100 7-8 figure brands generate over $100M in sales. Sunken Stone, is a...