Influencers, who are dominating social media, are like celebrities where they may have handlers and agencies managing them. When these companies tend to become more number-focused, what they might be leaving out is giving the freedom to these artists to be more genuine when promoting the specific product or service they’re tasked to.
This Cast Covers:
- How Zak bridges his practice on stoicism with his agency, ApexDrop (6:33)
- How Zak started an affiliated marketing agency at the age of 18, selling thousands of dollars through World of Warcraft (12:36)
- What makes ApexDrop different from other micro-influencer agencies (18:40)
- The Trust Transaction Ladder: How this framework is the best way in establishing credibility (20:47)
- Customers are the new marketers: how influencers paved their way onto the marketing funnel (22:30)
- How ApexDrop micro-influencer marketing with product trade can turn into an advocacy building system (24:20)
- Zak gives advice on how you can earn your way to success while still within your comfort zone (29:43)
- The hack to getting the perfect master playbook (35:11)
- What are the other micro-influencer agencies doing wrong? (37:20)
- Want to be an effective micro-influencer agency? Be the new neighbor. (40:02)
- When do you know that you’re an effective micro-influencer handler/agency? (42:40)
- Who’s ApexDrop’s biggest competitor? (41:49)
- People may jump to the conclusion that handling micro-influencers may be easy, but this is why they’re wrong (42:24)