SOTR: Stop Being Delusional About What’s Working and Focus on Building Out Your Sales Operation

Nov 12, 2021

In this episode, we answer questions such as what’s the best thought leadership B2B platform to be in right now, how can content marketing drive organic leads, how to 10x your revenue in addition to your inbound efforts, what to do if you’re just really bad at sales, and when to bring up pricing in a sales conversation.

Also, get a chance to win cool shit like exclusive Best Damn Agency t-shirts. Rate, review and subscribe to the podcast and YouTube channel and call or text JJ about it here:  770-855-77247

What’s in Joey’s Glass: Redbreast 12-Year-Old Single Pot Still 

What’s in JJ’s glass: Michter’s Kentucky Straight Rye

This Cast Covers:

  • The thought leadership B2B brand platform that’s gonna blow up in the next few years (chances are you’re probably already using it) (07:51)
  • Why JJ booked a call with a crypto guru (11:56)
  • How to dial in on team culture for your sales team in this digital space (13:30)
  • Is throwing rocks at your enemy a.k.a. tearing down your competitors a good strategy? (17:59)
  • The right time to bring up other competitors during a sales conversation with your prospect (20:57)
  • What content marketing strategies work really well in driving organic leads for digital marketing agencies? (23:54)
  • Joey’s opinion on having a book to drive content strategy or build authority (25:47)
  • The gentle push that’s gonna shoot your revenue through the roof if you’re already doing inbound very well (28:31) 
  • Why you probably don’t have your shit together even if most content marketing is working really well (34:26)
  • What to do if you think you’re really bad at sales as the agency founder (37:03)
  • Doing this one hour a day is gonna make you change your mind about sales and perhaps even increase your revenue (38:13)
  • Commit to only 10 touchpoints per day (39:59)
  • How to prep for a sales call (42:30)
  • Doing ample research on who you’re talking to before a sales call goes a long way (46:30) 
  • How to stop yourself from becoming an inflating balloon (48:39)
  • When and how is the best way to introduce price into the conversation? (51:01)

Additional Resources:

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