Why Digital Agencies Should Care Less About Building a Kickass Brand and Focus on Authentic Branding featuring Re Perez of Branding For The People

Oct 20, 2021

Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. He is also the founder of BRANDING FOR THE PEOPLE, and since 2011, his agency has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest-growing companies, and established multi-million-dollar businesses. He has a proven track record for helping his clients double, triple, and quadruple their business.

In this episode, he shares what makes branding one of the most powerful tools agency founders and owners can use to tap into their clients’ subconscious. We'll show you how to set yourself apart from the saturated competition and create an attractive, authentic brand that will make your ideal clients clamor to work with you.

This Cast Covers:

  • Re’s background as a former Fortune 500 brand consultant for one of the top global branding firms in New York and why he wanted out after a series of personal life-changing events (01:57) 
  • What motivates him to speak up about his experiences and share his knowledge on branding for the people (03:11)
  • Why should your brand be gay and what does that exactly mean? (05:27)
  • The tipping point for Re that made him leave the Fortune 500 brand consulting career and work with small to midsized businesses instead (08:35)
  • Where the real magic lies in creating a high-level brand (09:58)
  • Re’s advice for agency owners who are afraid to try something different and go more authentic because they fear they’ll be canceled or disliked by many (11:24)
  • Why everything becomes easier when you know who you serve (14:55)
  • The mistakes Re did in his own business and agency that he wishes no one ever goes through (16:31)
  • A brilliant formula all agencies could use to create a hundred million dollar offer (19:27)
  • Re clears up misconceptions of what most people think a brand is and perfectly describes what a brand should be (23:58)
  • How can agencies pull off or achieve their desired perception (26:39)
  • Exercises you could try with your team and clients to come up with an authentic, powerful, and relevant brand (30:12) 
  • How fear-setting has helped Joey become more of a risk-taker (42:44)
  • Why according to Re, the objective is to have so much freaking fun (48:51)

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