SOTR: Scale Your Digital Agency By Turning Your Sales Reps into Super Employees

Sep 24, 2021

In this episode, we talk about the duration of sales cycles, how to scale your sales team, where to invest your money when you’re scaling whether on inbound or outbound, and how to handle difficult and oftentimes frustrating conversations with customer service people.

What’s in Joey’s glass: Strawberry soda, sweetened with Stevia, with no calories

What’s in JJ’s glass: Michter’s Kentucky Straight Rye

This Cast Covers:

  • Why JJ is pissed due to poor customer service (02:26)  
  • How to talk to customer service reps without losing your shit and get them to work with you to find a solution (07:11) 
  • A neurolinguistic programming technique you could use to get into a win-win situation for you and the other party (10:46)
  • What does a sales cycle look like and how long does it typically take? (17:29)
  • How to shorten your sales cycle down to a two to three meeting, three-week process (20:13)
  • Why the foot in the door offer accomplishes so many things in the sales cycle (24:49)
  • Joey explains what a commitment call is (26:34)
  • Scaling the process of hiring sales reps or your sales team (29:15) 
  • Is it better to bring in only outbound sales reps or should you beef up your marketing efforts to increase your inbound leads? (35:51)
  • Focusing on fulfillment vs focusing on sales (36:30)

Additional Resources:

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