SOTR: Why Hiring a Sales Unicorn Ninja Will Only Break Your Heart

Jul 23, 2021

In this episode, we discuss how to hire for the right sales leadership roles, how to build out your sales operation from scratch, tools we use in our own sales engagement and outbound outreach, and Joey’s thoughts on list buying.

What’s in Joey’s glass: Willett Family Estate Bottled 4 Year Rye

What’s in JJ’s glass: Mixed Berry Meringue Peerless® Single Barrel Bourbon

This Cast Covers:

  • How JJ and Joey spent Fathers Day (01:01)
  • Dispelling the myth that one person should be responsible for building out, operating, leading, and managing a sales team or sales operation, (07:34)
  • The worst mistake founders make when they hire for sales leadership  roles (09:22)
  • How to strategically identify which role you should hire first (11:33)
  • The real reason why many agencies don't have a good sales operation (13:57)
  • How to designate jobs, roles, and titles and do away with most of the confusion in a sales operation (15:46)
  • What you should ask yourself if you’re thinking of hiring a VP of Sales (18:22)
  • How to self-audit your sales process if you can’t hire an outside sales agency to come in and help you (21:01)
  • Why you should always start with documentation  (22:14)
  • Running a self-assessment as an agency owner of your sales operation even if you’ve never seen a top-shelf sales operation before (25:40)
  • Specific tools we use at the Sales Driven Agency for sales engagement, outbound sales, and CRMs (32:38)
  • Is buying lists a worthwhile endeavor? (41:23)
  • A little teaser of the magic happening inside the Best Damn Agency Mastermind (50:42)

Additional Resources:

Tools Mentioned in this Episode:

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