You Are Not The Best Person to Do Everything, So Why Do You Keep Trying?

Aug 26, 2022

Got an offer that just isn't converting as well as you'd like? You know that it's missing something but can't figure out what it is? In this episode, Joey breaks down his process of crafting solid offers, how to build out your sales campaigns whether that’s through phone, email, or social, why you should build a sales team first before creating your marketing engine, and the best way to leverage leads.

This Cast Covers: 

  • We’re starting a cool thing at the office called SDA Happy Hour (01:39) 
  • All the things you need to answer before building out sales campaigns for clients (02:51)
  • How JJ realized he’s old as shit and why Joey thinks he’s a loser right now (03:53)
  • JJ shares a quick anecdote about his kid’s football game which prompts Joey to share his 12-year-old football anecdote as well (06:27)
  • Is it normal to have significant anxiety ever in business and what can you do about it? (11:14)
  • The ODD system to lighten your load if you’ve got too much on your plate (13:37)
  • Ever heard of the entrepreneur’s or the founder’s curse? JJ breaks it down (14:21)
  • Why joining the Best Damn Agency Mastermind will be the best decision you’ll ever make as an agency owner or founder (17:10)
  • Joey’s process when it comes to crafting offers from start to finish (20:54) 
  • Learning about your superpowers and doing more of them rather than putting things on your plate that you aren’t necessarily great at (24:41)
  • How to combat that feeling of “comfortability” newly hired salespeople may get because of having higher base pay (28:16) 
  • Are there people still willing to be in a setup with lower base pay but with massive commissions? (30:41)
  • Why it’s so important to hire somebody with the right makeup and mentality and aligns with your agency’s core values (32:04)
  • How many contacts should you drop into a sales sequence-building campaign? (34:15) 
  • Why Joey prefers the phone for cold outreach and needs to see 500 dials before saying that a script is working (35:58)
  • What to do with the rest of the people in the first sales campaign that didn’t convert (36:41)
  • If you need more clarity around building out sales campaigns, then you’ll love working with Sales Driven Agency (11:16)
  • The best way to leverage lead magnets and what to do with warm leads (44:46)
  • What Joey finds the most ideal model in terms of lead generation, marketing and sales (45:47)
  • The most effective initial point of sale if you’re doing cold outreach (49:59) 
  • Sell something that gets a very specific outcome, price it accordingly and learn how to upsell afterward (52:05)

Additional Resources:

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