Who Should Ad Agency Owners Serve First? Find Out with Battery Co-Founder Anson Sowby

May 25, 2022

Anson Sowby co-founded Battery, a three-time Ad Agency of the Year awardee which they dub as “the answer to what they felt the video game industry needed”.  

Anson Sowby shares hot takes on a number of topics ranging from the effects of culture and the pandemic to the back-end processes of his company. 

This Cast Covers:

  • Get to know more about Battery  (1:54)
  • What pushed Anson to be an entrepreneur (4:49)
  • How Anson manages his team with the Angeleno culture (11:45)
  • A person’s productivity level varies during the pandemic. Here’s how the people at Battery are coping (12:06) 
  • Battery’s keys for growth (14:34)
  • Narrow down your goals into short-term and long-term. Here’s what Anson aims for Battery (16:58)
  • Agency owners don’t serve the clients – they serve their employees. Here’s why (25:08)

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