by Joey Gilkey | Sep 23, 2022 | Podcast Episode
When you sell a productized service, it can sometimes be difficult to figure out how to effectively communicate the story behind it. It's tempting to tailor your messaging to the strengths of your offer, but doing so risks alienating both your outbound and inbound...
by Joey Gilkey | Sep 16, 2022 | Podcast Episode
One thing’s for certain in this business: If you're scaling your agency to success, there are going to be a lot of tough moments. It starts with the lack of resources and staffing, but it doesn’t end there. Scaling an agency is hard on so many levels, from dealing...
by Joey Gilkey | Sep 9, 2022 | Podcast Episode
At Sales Driven Agency, we coach your salespeople to sell, but one of the most valuable things for coaching is shadowing a sales trainer, the previous salesperson, and sometimes you as the founder. Now we know you didn’t start your agency with a background in selling...
by Joey Gilkey | Sep 2, 2022 | Podcast Episode
In this podcast, Joey and JJ make a case for questioning everything, consistency, measuring sales-related activities, and how to turn a gatekeeper on a cold call into an advocate for you. Also, what makes an effective sales manager? This might be helpful if you, as a...
by Joey Gilkey | Aug 26, 2022 | Podcast Episode
Got an offer that just isn't converting as well as you'd like? You know that it's missing something but can't figure out what it is? In this episode, Joey breaks down his process of crafting solid offers, how to build out your sales campaigns whether that’s through...
by Joey Gilkey | Aug 19, 2022 | Podcast Episode
Pricing is all about value. The more you give, the more you win. This is a very simple concept, yet it is not as easy as it sounds. In today's digital age, it can be easy to fall into the trap of trying to be everything to everybody. It's important to remember that by...
